GLASS HOUSE BRANDS
I was a member of the in-house marketing team for Glass House Brands, a vertically integrated cannabis company. I worked on a variety of projects ranging from marketing materials, to packaging and merchandise for all of the brands under their umbrella.
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I used existing branding and brand guidelines for each brand to create marketing materials and assets. I updated existing packaging and designed packaging for new products like their 'Smalls' bag. I helped take a generic bag with a custom label to a fully customized bag that includes a window to view the product. Some of the marketing materials I worked on included product cards, shelf talkers, web banners, social media assets and more. Merchandise projects included a variety of items such as t-shirts, lighters, hats, ash trays, totes and more, I helped apply logos or create custom artwork and set items up for print.