AP General Contracting is a client from my hometown in East Stroudsburg, Pennsylvania and long time friend. When Andrew reached out for a brand identity for his business I was thrilled to be the person to help elevate his business.

I took a deep dive to find out what AP General Contracting was all about, who their target audience was, and what aesthetic Andrew was into for his business. I created the following for AP General Contracting’s Brand Identity:

• Logo Suite

• Color Palette

• Type System

• Business Card Design

• Merch Designs

• Brand Icons