SHE SHEE

SHE SHEE is a lifestyle brand that was created from the founder’s photography career and her love of travel and nature. When Caitlyn came to me she already had established branding and a website, but was ready for a refresh and to embark on the new adventure of an online shop.

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I worked with Caitlyn to give her a versatile brand identity that included her photography business, the new online shop, and left room for growth. I created an entirely new website for her that embraces her new brand identity. SHE SHEE's branding refresh included the following:

• Logo Suite

• Color Palette

• Brand Icons

• Brand Pattern

• Type System

• Website Design

• Merch Design

• Copywriting