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SHE SHEE is a lifestyle brand that was created from the founder’s photography career and her love of travel and nature. When Caitlyn came to me she already had established branding and a website, but was ready for a refresh and to embark on the new adventure of an online shop.

I worked with Caitlyn to give her a versatile brand identity that included her photography business, the new online shop, and left room for growth. I created an entirely new website for her that embraces her new brand identity. SHE SHEE's branding refresh included the following:

  • Logo Suite

  • Color Palette

  • Brand Icons

  • Brand Pattern

  • Type System

  • Website Design

  • Merch Design

  • Copywriting

She Shee Brand Identity
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